Lifecycle Marketing Manager for a company that creates nutrient-dense foods and regeneratively raised meats. Responsible for developing and implementing retention-focused lifecycle strategies and campaigns, including email marketing, to improve repeat purchase rate, reduce churn, and grow customer lifetime value.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- 6-8+ years of experience in email marketing, with significant lifecycle and retention marketing experience for DTC ecommerce brands in the CPG and/or health and wellness space.
- Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
- Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
- Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-quality work on time.
- Strong verbal and written communication skills, with the ability to clearly explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.
Benefits
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) paid holidays each year
- Paid parental leave for growing families
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- 401(k) with up to a 4% company match after one year of service
- Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
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