LITFULO Marketing Lead is a high-impact, enterprise-shaping leadership role responsible for driving strategy, performance, innovation, and patient impact in a dynamic and competitive marketplace.
Requirements
- Design and execute an integrated, multi-year brand strategy spanning marketing, access, sales execution, and customer engagement.
- Anticipate competitive dynamics and proactively position LITFULO to extend leadership and defend share against new market entrants.
- Translate market insights into decisive action, ensuring strategic clarity across all stakeholders.
- Operate as General Manager of the brand with full P&L ownership.
- Lead the annual operating plan with disciplined revenue forecasting, expense prioritization, and ROI-driven investment decisions.
- Architect and deliver a best-in-class launch for the new indication – one of the most significant growth catalysts for LITFULO.
- Mobilize cross-functional teams to ensure flawless execution from strategy through field activation.
- Establish LITFULO as the standard of care across indications.
- Identify and unlock new growth platforms through innovative customer engagement, data-driven targeting, and bold resource allocation.
- Proactively challenge legacy assumptions and ways of working to accelerate brand momentum.
- Balance offense (expansion) and defense (competitive insulation) with precision.
- Partner seamlessly across Sales, Customer Engagement, Medical, Legal, Regulatory, Market Access, Finance, HR, and Global colleagues.
- Serve as the central integrator and strategic orchestrator of cross-functional priorities.
- Represent the brand with credibility and executive presence at senior leadership forums.
- Lead and develop a diverse team of marketers with clarity, accountability, and a people-first mindset.
- Foster a culture of ownership, innovation, and joyful collaboration.
- Elevate talent, create succession depth, and ensure strong engagement across the organization.
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits (medical, prescription drug, dental, vision coverage)
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