Lead Product Marketing Manager

On Site Full TimeNew York, New York, United StatesAppLovin

We are building a global consumer-facing product from the ground up, and we’re looking for a Lead Product Marketing Manager to define how this product goes to market and scales up. The role will own end-to-end go-to-market strategy, leading product and feature launches while driving user growth across both in-product and external channels.

Requirements

  • 5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms.
  • Proven track record of leading product launches and driving user growth across digital channels.
  • Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord).
  • Strong storytelling skills—you can translate product features into compelling user-facing narratives.
  • Data-driven and comfortable with experimentation, funnel metrics, and performance analysis.
  • Experienced in cross-functional collaboration across product, engineering, marketing, and data teams.
  • Strong project management skills with the ability to manage multiple launches simultaneously.
  • Builder mindset—you create structure, processes, and systems in fast-moving environments.

Benefits

  • Health Insurance: Medical, Dental, Vision, Life, Disability
  • Retirement Benefits: 401(k) Retirement Plan
  • Paid Time Off: Unlimited Discretionary Time Off
  • Paid Holidays: 10 paid holidays per year
  • Paid Sick Leave: 80 hours per year

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