SentiLink is a company that provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. The Strategic Product Marketing Lead role involves owning the go-to-market strategy and execution for one of SentiLink’s core products, driving ARR growth and partner value.
Requirements
- 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company
- Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives
- Demonstrated experience marketing for complex, API-driven products, with the ability to translate technical concepts into clear, compelling value propositions for customer-facing teams
- Excellent written and verbal communication skills with an ability to deliver complex information and drive content in a clear and concise manner
- Strong operator mindset with a willingness to execute and build from scratch
- Comfort working in ambiguous, fast-moving environments
- Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
- Analytical and metric-driven mindset
- A bias to action and a desire to get your hands dirty – a lot of this role will involve personally producing collateral and content
- A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
- A plus: some ability to analyze data (SQL, Excel, and/or basic scripting)
Benefits
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend
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