Head of Marketing & Operations

We are seeking an experienced and results-driven Head of Marketing & Operations to lead PalmPay Bangladesh’s end-to-end marketing strategy, brand positioning, and marketing operations execution. This is a senior leadership role responsible for driving customer acquisition, engagement, and brand growth while ensuring strong alignment between business goals and marketing execution.

Requirements

• Develop and execute the overall marketing and branding strategy aligned with PalmPay Bangladesh’s business objectives.
• Translate company goals into clear marketing plans, campaigns, and execution roadmaps.
• Define marketing KPIs, budgets, and timelines, ensuring efficient use of resources.
• Conduct market research, competitor analysis, and customer insights to guide strategic decisions.
• Plan, execute, and optimize integrated marketing campaigns across digital, offline, ATL/BTL, performance marketing, and partnership channels.
• Ensure consistent and effective messaging across all customer touchpoints.
• Track campaign performance, analyze results, and drive continuous improvement through data-driven insights.
• Support product launches, promotions, and growth initiatives in collaboration with Product, Sales, and Operations teams.
• Own and strengthen the company’s brand identity, tone of voice, and visual guidelines.
• Ensure brand consistency across all marketing assets, platforms, and communications.
• Lead brand-building initiatives to enhance market presence, trust, and customer loyalty.
• Establish and improve marketing operations processes, including planning, reporting, and performance monitoring.
• Manage external agencies, vendors, and marketing partners when required.
• Act as the key marketing point of contact for senior management.
• Present marketing strategies, performance reports, and insights to leadership.
• Lead, mentor, and manage the in-house marketing team.
• Set clear goals, roles, and performance expectations for team members.
• Build a collaborative, high-performance marketing culture.
• Identify skill gaps and support team development through coaching and feedback.

Benefits

• Competitive salary
• Festival bonuses and mobile/internet allowance
• Leadership exposure in a high-growth multinational fintech
• Opportunity to build and scale marketing operations in Bangladesh

Tagged as: Data Analysis