Marketing & Sales Operations Manager

Position Overview

The Marketing & Sales Operations Manager’s focus is to manage and promote the Hedy & Hopp brand to help H&H stand out as a market leader and generate demand and net new client relationships for the agency.

This position will focus 100% on H&H marketing and lead generation (no agency client work), and the focus areas may shift with agency growth objectives, positioning, and quarterly goals.

Key focus areas include: managing and enhancing the agency’s digital presence (including website and social media accounts), leading H&H’s thought leadership and content strategy, developing and executing lead generation strategies, and managing marketing and sales operations.

The Marketing & Sales Operations Manager will report directly to the company’s Director of Growth and work closely with the company’s CEO. Though collaboration is expected, this is a high-trust role, and day-to-day duties will be expected to be executed with minimal oversight.

Areas of Responsibility

• Execute a marketing and lead generation strategy to raise H&H’s visibility among key prospects to drive qualified sales meetings
• Manage H&H’s online presence, including identifying opportunities to raise the visibility of our brand and content and ensuring our brand’s consistency in aesthetics and tone

Content Strategy, Distribution, and Promotion

• Develop and execute against a content calendar, including H&H’s blog, website, social platforms, email marketing, and other available platforms
• Ensure content is published on a timely basis, according to the calendar and predefined strategy
• Utilize MailChimp and Hubspot to create and send weekly email series

Content Creation

• Develop content for any necessary agency marketing materials, including website copy, sales materials (collateral, presentations), social media posts, email content, etc.
• Leverage templates and designs (CMS, Canva) to execute designs for H&H content, including sales materials, social media posts, etc.
• Collaborate with subject matter experts within H&H, if needed, to identify relevant content topics.

Manage and Expand H&H’s Lead Generation Strategy

• Build, launch, and manage day-to-day lead generation campaigns across paid media, email, and organic channels
• Set up and maintain landing pages, forms, and conversion paths to capture and route inbound leads
• Coordinate with internal teams and external partners to launch campaigns on time and ensure asset readiness
• QA campaigns, links, tracking, and attribution to ensure accurate performance measurement
• Support webinar, event, and content promotion execution to drive registrations and lead capture
• Utilizing and maximizing HubSpot data for lead generation and prospect nurturing. Creating workflows and email automations to support sales activities.

Manage H&H’s Trade Show and Conference Presence

• Prepare an annual list of all potential trade shows and conferences that have potential value for H&H’s attendance
• Develop cost analysis, timing, and scheduling for events to identify the final list for the year
• Collaborate with Director of Growth and CEO to develop speaking abstracts for industry events
• Manage speaking abstract submission, according to event deadlines
• Complete event registration and trade show booth organization
• Manage attendance of the event, including booth assets, travel details
• Manage all sponsorship opportunities for the event
• Manage pre-event attendee engagement as well as post-event attendee follow-up to drive leads
• Identify other speaking opportunities, such as podcasts or webinars

Manage and Co-Produce H&H’s Podcast – We Are, Marketing Happy

• Develop podcast content and promotion strategy
• Coordinate schedule and publishing with podcast production vendor
• Develop show prep and show notes for each episode
• Occasional Guest Management, including identifying, contacting, and managing guest appearances

Manage H&H’s Annual Swag Plan

• Develop and maintain the annual swag plan and budget
• Research and ideate new swag ideas aligned to brand standards and preferences
• Source vendors, request quotes, and manage ordering to ensure quality, cost efficiency, and timely delivery
• Oversee inventory levels, track usage, and plan reorders
• Manage fulfillment logistics, including packaging, shipping, and distribution for clients and employees
• Track spend against budget and identify opportunities for cost savings or consolidation

Budgeting and Reporting

• Create and share monthly report on marketing performance, including leads driven and program ROI

Qualifications

• 3+ years’ experience in marketing – preferably healthcare client-side or healthcare agency experience is a plus
• 3+ years’ experience in content development – social and long form content preferred
• Ability to multi-task and self-manage
• Strong verbal, written, and organizational skills
• Although this position is primarily remote, the selected applicant must live in the greater St. Louis, MO area.

Who is Hedy & Hopp?

Hedy & Hopp is an independent, women-owned full-service marketing agency. Our purpose is to help more patients find access to care. We do so by helping healthcare organizations tackle their biggest marketing challenges with full-service solutions that bring the results—and the joy.

Core Values

• Kind over Nice
• Own the Solve
• Pivot with Positivity
• Assume Good Intent
• Create Space for Growth

Our organization provides a unique environment where work-life balance is not one size fits all and where people can show up as their true selves, each and every day.

What We Offer

• Competitive base salary
• Health, dental, and vision insurance
• Employer-paid short-term disability
• Employer-paid life insurance
• 401(k) with employer match
• Generous PTO allowance
• Paid parental leave
• Half-day Fridays year-round (we close at 1pm CT)
• Flexible hours / remote work options
• Company-provided equipment

Tagged as: HubSpot