The Marketing Operations Specialist, Principal – Member Data Analyst will be responsible for defining how marketing and member impact is measured, translating complex data into decision-ready insights while advancing the organization’s analytics and measurement maturity. This role requires creative and critical thinking, building and sustaining high-performing teams, and fostering continuous learning.
Requirements
- Act as the principal analytics lead for marketing and member measurement
- Own the end-to-end analytics required to enable segmentation, experimentation, and business impact measurement
- Define and influence the member and marketing analytics data foundations
- Design advanced segmentation frameworks to understand campaign impact
- Establish experimentation and test-and-learn standards
- Quantify incremental impact of marketing and member initiatives using causal inference, lift analysis, and econometric approaches where appropriate
- Build, develop, and maintain lifetime value frameworks that connect member behavior, engagement, and outcomes to business value
- Partner with data science and marketing analyst teams to inform and translate Marketing Mix Modeling and related econometric analyses into clear recommendations
- Build executive-ready dashboards, analyses, and narratives that clearly articulate performance, tradeoffs, and opportunities
- Influence senior stakeholders through clear, confident data storytelling and trusted analytical judgment rather than formal authority
- Serve as the internal AI and agentic innovation lead in the measurement space
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
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