Supports and optimizes advanced marketing automation workflows and leads strategies at Bloomberg Industry Group. Collaborates closely with cross-functional teams and serves as an informal mentor and technical advisor to help the team maximize the impact of INDG’s marketing automation platform.
Requirements
- Build and optimize advanced workflows, lead scoring, routing, and lifecycle implementation.
- Manage MAP-CRM sync issues and develop platform logic to ensure seamless lead flow.
- Advise marketing and sales teams on automation best practices.
- Lead campaign execution, including dynamic content, triggered workflows, and A/B testing.
- Maintain operational documentation, support compliance, and ensure data hygiene.
- Serve as an informal mentor, providing training and guidance to junior team members.
Benefits
- Equal Opportunity
- Paid Time Off
- 401k Matching
- Retirement Plan
- Relocation Assistance
- Generous Parental Leave
- Tuition Reimbursement
- Healthcare Services
- Professional Development
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