Marketing Manager

We are looking for a commercially minded Marketing Manager who can translate strategy into high-performing campaigns, delivering measurable ROI while ensuring strong brand and messaging consistency. The role combines strategic direction with hands-on execution, with a strong emphasis on paid media performance, campaign optimisation, and creative leadership.

Requirements

• Develop and execute integrated marketing strategies aligned with business objectives
• Translate commercial goals into clear, performance-driven campaign plans
• Define target audiences, channel mix, budgets, and KPIs for each campaign
• Ensure consistent brand positioning and messaging across all touchpoints
• Own and optimise paid media channels including Meta (Facebook, Instagram), TikTok, PPC (Google Ads), programmatic, and display
• Manage and allocate budgets effectively to maximise ROI and performance efficiency
• Continuously test, learn, and optimise campaigns based on performance data
• Work with DSP platforms to manage campaign setup, targeting, and optimisation
• Track, analyse, and report on campaign performance across all channels
• Generate actionable insights to improve campaign effectiveness and RO
• Build clear performance reports and dashboards for stakeholders
• Use data-driven decision making to guide strategy and optimisation
• Lead the development of campaign messaging, including ad copy, Stories, and calls-to-action (CTAs)
• Provide clear creative direction to internal teams and external agencies
• Ensure all creative aligns with brand guidelines and campaign objectives
• Drive A/B testing of creative to optimise engagement and conversion
• Oversee ATL marketing initiatives including out-of-home (OOH), events, sponsorships, and brand activations
• Ensure offline campaigns are integrated with digital activity
• Evaluate effectiveness of offline campaigns where possible
• Collaborate with internal teams and senior stakeholders to align marketing activity with business goals
• Present campaign performance, insights, and recommendations clearly
• Manage relationships with external partners and agencies
• Work closely with creative, content, and performance teams to deliver campaigns
• Contribute to a hands-on, execution-focused culture

Benefits

• Performance bonus
• Professional development opportunities
• Opportunity to work with a dynamic team

Tagged as: Data Analysis