The Digital Marketing Specialist helps optimize and support digital strategy by collecting, measuring and interpreting data from digital sources.
Requirements
- Bachelor’s Degree in Business, Marketing, Information Systems, Communications or related field
- Minimum two years of experience focused on digital marketing campaigns
- Knowledge of digital analytics, reporting and marketing platforms
- Understanding of web analytics tools, tag management systems, business listing tools, digital advertising data, and Customer Relationship Management (CRM) systems
- Strong analytical skills and ability to interpret data, identify trends, and provide actionable recommendations to support marketing, UX, and optimization efforts
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