Chief Marketing Officer
About the Company
A world leader in professional development
Industry
Education Management
Type
Non Profit
Founded
1923
Employees
201-500
Categories
- Consulting & Professional Services
- Education
Specialties
- professional development
- training
- seminars
- management
- webcasts
- leadership
- amacom books
- webinars
- articles
- and women's leadership
- women's leadership
- artificial intelligence
- communication
- project management
- and change leadership
Business Classifications
- B2B
- SAAS
- Enterprise
About the Role
American Management Association ( a world leader in talent development, is in search of a Chief Marketing Officer (“CMO”), in New York City. As a key member of AMA’s executive leadership team this is a full-time, onsite-based role requiring presence in the office. The CMO will lead the development and execution of AMA’s marketing and membership strategy. The CMO will oversee P&L for AMA’s U.S. seminar business, driving scalable growth, brand recognition, and measurable results. They will also identify new market opportunities and position AMA as a preferred learning partner.
Responsibilities include:
* Establish and manage a multi-channel marketing budget with full P&L responsibility.
* Shape the revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives.
* Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration.
* Lead the creation and execution of go-to-market strategies leveraging industry trends and position the company as a thought leader within the leadership development and training market.
* Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics.
* Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment.
* Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results.
* Promote a culture of accountability, agility, and excellence across all levels of the Marketing organization.
* Other related duties.
Qualifications:
* Bachelor’s degree required; MBA or advanced degree preferred.
* 15+ years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment.
* Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation.
* Proven expertise in leading integrated marketing organizations and inside sales teams, with strong command of digital tools, CRM, analytics, and brand strategy.
* Exceptional executive presence, business acumen, and ability to influence at the highest levels—both internally and externally.
* Experience in learning, consulting, or membership-based organizations preferred.
* Travel in accordance with business need
Travel Percent
Less than 10%
Functions
- Marketing
Skills
- Marketing required
- Marketing Strategy required
- Marketing Management required
- Business Development required
- Executive Leadership required
- Sales And Marketing required
Confidential
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