Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Reporting to the Director of Marketing, the Head of Growth & Performance Marketing will lead the strategy, execution, and optimization of Trail Appliances’ paid digital marketing programs.
Requirements
- Degree or diploma in Marketing, Digital Marketing, Business, or a related field.
- 7+ years of experience in digital, growth, or performance marketing.
- 3+ years of experience leading, mentoring, or influencing teams and external partners.
- Strong hands‐on experience with Google Ads, Meta Ads, Google Analytics, and related platforms.
- Deep expertise in paid media strategy, optimization, audience targeting, and performance management.
- Proven experience managing meaningful digital budgets, forecasting spend, and reallocating investment based on results.
- Strong understanding of attribution, incrementality, testing design, and marketing measurement.
- Ability to move quickly from data to action and make sound commercial decisions with imperfect information.
- Excellent communication, presentation, and stakeholder‐management skills.
- Practical fluency with AI tools and a demonstrated ability to use them to improve speed and performance.
- Strong attention to detail, time management, and problem‐solving skills.
- High curiosity, strong business acumen, and a bias toward action.
Benefits
- Extended Health Benefits
- PPE Allowance
- Generous employee discounts
- Career Development Opportunities
- Employee Recognition Program
- Company events
- Corporate Volunteer Program
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