RevOps

As businesses continue to evolve, so do their needs for technology. One of the most important aspects of any business is revenue operations, or RevOps. A RevOps tech stack is a collection of tools and […]

When it comes to optimizing your revenue operations, having the right tools in your tech stack is crucial. Here are the top 50 revenue operations tools, categorized for your convenience: Sales and Marketing Automation: Customer […]

RevOps, or Revenue Operations, is a crucial aspect of any business that aims to streamline its sales, marketing, and customer service processes. However, building a tech stack for RevOps can be expensive, especially for small […]

The current job market is a highly competitive market but also a great opportunity for well-prepared job seekers because it is constantly changing and it pays well to be connected with these trends. There are […]

The recently published LinkedIn Jobs on the Rise Report, which analyzed data from 28 countries, shows that, despite the recent layoffs, tech jobs continue to be some of the fastest-growing professional opportunities worldwide, closely followed […]

Achieving alignment between go to market business functions, which is the realm of Revenue Operations, is not an easy task and requires an in-depth examination of your entire business, focusing on the good, the bad and the downright ugly. But the improved financial results are well worth the effort.

MarketingOps.com is organising at the end of October (and beginning of November, as the event will span across several days) their 2nd Annual Virtual Career Fair for Marketing and Revenue Operations. You will have the […]

You can start with a basic RevOps framework as an early stage startup (seed or pre-seed funding stage) or even as a small company without any external funding. Building your company’s go-to-market tech stack with RevOps in mind will reduce a lot of the potential headaches in the future.

In my opinion, the RevOps team should report to the CRO (Chief Revenue Officer), which in turn reports directly to the company CEO. However, the company must be big enough to have a CRO and, even so, in a lot of companies, the CRO function is mainly focused on the sales team (the perceived main drivers of revenue). Ideally, there should also be a VP of RevOps position (which reports to the CRO) positioned on the same level with the marketing, sales and customer success leadership teams.

Usually (but not mandatory), people moving into Revenue Operations roles are coming from other GTM (go-to-market) functions, such as Sales, Marketing, Customer Success or Operations. The benefit of a cross functional position is that people end up in RevOps from different places and perspective, which I consider an advantage. Depending from which function you’re coming from (GTM or other), it helps to start learning more about the other functions involved in RevOps.