Role Overview
Turn subcontractors into paying customers and grow accounts without a sales call. Use data to find activation moments and build in-app journeys. Work with Product, Product Marketing, Sales, and Customer Success.
What You Will Do
Segment users, design lifecycle and nurture journeys, and drive activation and conversion. Grow paying accounts without a sales call and hand them over to Customer Success. Define product-qualified leads and keep rules working in HubSpot.
Why It Might Be a Fit
You own one of the biggest revenue streams in a SaaS scale-up. You think in segments, experiments, and activation moments. You want to own the self-serve journey of subcontractors.
Requirements
- 3+ years in lifecycle, growth or product marketing in a B2B SaaS environment
- Hands-on product-led growth experience in a B2B SaaS environment
- Proven experience with user segmentation, cohort analysis, and activation or free-to-paid optimisation
- Strong analytical skills: you work comfortably with product and funnel data and draw sharp conclusions
- Hands-on experience with A/B testing and conversion optimisation
- Experience with marketing automation, preferably HubSpot
- Fluent in Dutch (native or near-native) and good English
Benefits
- A starting salary between €4,000 and €5,150 gross per month (full-time, excl. 8% holiday allowance), depending on experience
- 30 vacation days per year
- A ‘Lease a Bike’ scheme with a €10 monthly employer contribution
- You choose your own hardware
- The option to work both at home and at the office, with a home working allowance for the days you work from home
- Free lunch every day
- Regular fun outings, team days, speakers, and workshops
- No towering hierarchical layers. Just a flat organisation with short lines of communication
To apply for this job please visit 12build.recruitee.com.
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