Role Overview
Grow the audience of Mel Robbins Media Group through various channels, including podcast downloads, email and CRM, website, SEO, paid media, and analytics. The Head of Growth Marketing will lead a team of 3-4 marketers and manage 3-4 agency partners.
What You Will Do
Audit every channel, platform, tool, and agency used today, recommend what to keep, fix, replace, or stop, and deliver a 12-month roadmap with priorities, budget, and targets for each channel. Grow new episode downloads, back-catalog downloads, and email subscribers. Optimize the website to drive conversions and make paid media worth the investment.
Why It Might Be a Fit
The ideal candidate is a proven audience grower with 6-8+ years of experience in growth or digital marketing. They should have hands-on experience with paid search, paid social, email, SEO, and web, and understand podcast growth, CRM and lifecycle management, and commercial instincts.
Requirements
- Proven audience grower
- Hands-on operator
- Understanding of podcast growth
- CRM and lifecycle expert
- Strong commercial instincts
- Experienced agency manager
- Great people leader
Benefits
- Mission-Driven Work That Matters
- Fun and Energizing Hybrid Culture
- Growth-Oriented Environment
- Exciting Team Activities
- 401(k) Available
- Health & Welfare Benefits
To apply for this job please visit linkedin.com.
Follow us on social media