Digital Marketing Manager

Role Overview

The Digital Marketing Manager will help accelerate digital marketing efforts and drive measurable business growth by executing integrated digital marketing campaigns across email, SMS, social media, and other digital channels.

What You Will Do

The Digital Marketing Manager will develop, launch, and optimize email marketing campaigns, build and manage automated email workflows, plan and execute SMS marketing campaigns, manage daily social media activities, and execute integrated digital marketing campaigns targeting both B2C and B2B audiences.

Why It Might Be a Fit

The Digital Marketing Manager will work closely with internal teams to ensure messaging is coordinated, effective, and aligned with the customer experience while maintaining appropriate consent and compliance standards.

Requirements

• 4–6 years of hands-on digital marketing experience
• Proven ability to develop, launch, manage, and optimize email marketing campaigns
• Experience creating SMS marketing campaigns, automated communications, and lead nurturing workflows
• Proficiency with marketing automation platforms and customer relationship management (CRM) systems
• Experience managing audience segmentation, contact lists, automated workflows, and customer engagement strategies
• Strong understanding of social media management, content scheduling, audience engagement, and organic growth strategies
• Experience executing integrated digital marketing campaigns across multiple channels and audiences
• Excellent copywriting skills with the ability to develop engaging, results-driven digital content
• Proficiency with marketing analytics and reporting tools
• Strong project management and organizational skills
• Ability to work independently, adapt to new technologies, and take initiative in a fast-paced environment
• Strong communication skills, attention to detail, and a commitment to producing high-quality work

Tagged as: Project Management