Director, Product Marketing

Role Overview

The Director, Product Marketing will help shape and drive the global product marketing strategy for a new IP from 31st Union. The role requires a senior leadership position within a growing Marketing team at 2K, connecting consumer insight, product strategy, market dynamics, and business priorities to ensure new IP delivers an experience players understand, value, and choose to invest their time in.

What You Will Do

The Director, Product Marketing will partner with the Head of Marketing to develop and drive new IP’s global product marketing strategy from development through launch and live service. The role will involve developing and driving global campaign strategy, translating new IP’s positioning and player promise into compelling marketing programs across reveal, launch, and live service.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines, including meaningful leadership experience. The candidate should have significant experience marketing free-to-play and/or live-service games, ideally within the shooter or competitive multiplayer category, with a strong understanding of player acquisition, engagement, retention, content cadence, community, and lifecycle marketing.

Requirements

• 10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines
• Significant experience marketing free-to-play and/or live-service games
• Experience developing positioning, audience strategy, value propositions, and go-to-market strategies for large-scale consumer products
• Strong strategic leadership with the ability to connect consumer, product, market, and business realities into clear direction
• Deep understanding of games, player behavior, and the competitive landscape
• Exceptional written, verbal, and executive presentation skills
• Strong judgment and ownership, with demonstrated ability to make sound decisions with incomplete information and operate with significant autonomy
• Experience managing, mentoring, and developing high-performing marketers
• Proven ability to lead across highly matrixed, cross-functional organizations through influence rather than authority
• High standards for quality and execution, with the ability to move seamlessly from strategy to getting the work done

Benefits

• Medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• Up to 10 paid sick days per calendar year
• Paid parental and compassionate leave
• Wellbeing programs for mental health and other wellness support
• Family planning support through Maven
• Commuter benefits
• Reimbursements for fitness-related expenses