Director Digital Marketing

Role Overview

Lead digital growth strategy, maximize paid media performance, and strengthen organic social presence to drive customer engagement, brand awareness, and profitable revenue growth.

What You Will Do

Lead paid media strategy, optimize campaigns, develop organic social strategy, and integrate paid and organic marketing strategies.

Why It Might Be a Fit

The ideal candidate brings deep, hands-on experience in performance marketing, a strong understanding of organic social strategy, and the ability to translate data into actionable business decisions.

Requirements

• 10+ years of progressive digital marketing experience
• Significant leadership responsibility in paid media and performance marketing
• Deep hands-on expertise in paid social, paid search, shopping, campaign optimization, creative testing, and performance measurement
• Experience managing multimillion-dollar annual paid media budgets
• Demonstrated success developing organic social strategies that drive audience growth, engagement, and community development
• Proven ability to integrate paid and organic marketing strategies to improve customer acquisition and business performance
• Strong analytical and financial skills, including experience with CAC, ROAS, MER, customer lifetime value, forecasting, and budget management
• Experience leading internal teams and managing external marketing agencies with accountability for performance and results
• Working knowledge of email, SMS, CRM, customer lifecycle marketing, and affiliate programs
• Strong communication, collaboration, and leadership skills, with the ability to influence cross-functional partners and senior leadership

Benefits

• Medical, dental, and vision insurance
• 401(k) program with employer match
• Employer-paid basic life and AD&D insurance
• Voluntary benefits including Hospital Indemnity/Accident insurance, Flexible Spending Account/Health Saving Account, Employee Assistance Program, Paid Time Off/Paid Holidays/Sick Time, Casual Dress Code, and Employee Discounts