Product Marketing Manager

Role Overview

The Product Marketing Manager will connect great products with compelling stories that resonate with customers and drive business results, reporting to the Vice President of Marketing.

What You Will Do

The role will own product positioning, messaging, and storytelling across the 5.11 assortment, ensuring a consistent customer experience across stores, e-commerce, and marketing emails.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in product marketing, brand marketing, or integrated marketing, preferably within consumer products, apparel, outdoor, or lifestyle brands.

Requirements

• 5+ years of experience in product marketing, brand marketing, or integrated marketing, preferably within consumer products, apparel, outdoor, or lifestyle brands
• Hands-on experience in direct-to-consumer or omnichannel retail
• Exceptional product storytelling and copywriting skills, with the ability to translate technical information into customer-focused messaging
• Experience developing product positioning, messaging frameworks, and go-to-market strategies
• Strong strategic thinking, commercial judgment, and the ability to prioritize opportunities based on business impact
• Proven ability to execute, from writing copy and developing briefs to managing deliverables and deadlines
• Experience using customer insights and performance data to guide decisions and measure results

Benefits

• medical, dental and vision insurance
• a 401(k) program with employer match
• employer-paid basic life and AD&D insurance
• Hospital Indemnity/Accident insurance
• Flexible Spending Account/Health Saving Account
• Employee Assistance Program
• Paid Time Off/Paid Holidays/Sick Time
• Casual Dress Code
• Employee Discounts