Director, Channel & Field Marketing

Role Overview

The Director, North America partner and field marketing owns the strategy, budget, and execution for partner marketing, regional field marketing, and 8×8’s major industry tradeshows across the region. This role leads a team of channel marketing and field marketing managers, working hand in hand with sales, channel, and demand generation leaders.

What You Will Do

The Director will turn partner and field programs into measurable pipeline and bookings, and make 8×8 the easiest partner to sell with. Key responsibilities include owning the North America partner and field marketing strategy, annual plan, and budget, leading and developing a team of channel marketing managers, building and managing marketing relationships with strategic partners, and driving programs that recover and grow TSD pipeline.

Why It Might Be a Fit

The ideal candidate is a hands-on strategic leader who sets direction, develops people, and holds programs to clear revenue goals. The Director will work with demand generation, content, product marketing, and brand teams to ensure partner and field campaigns share consistent messaging and the customer is the hero.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 7+ years in partner, channel, or field marketing, preferably in SaaS, telecom, or the IT channel, including experience leading a team
• Proven results running tradeshow and event programs at scale, including major industry events and sponsorships
• Experience in the telecommunications industry, with direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue
• Experience working with agents, resellers, and MSP or SI partners
• Strong understanding of enterprise sales cycles, the buyer’s journey, and the channel business model
• Strong financial skills, including budget ownership, MDF management, and ROI analysis
• Metric-driven, with the ability to draw insight from complex marketing data
• Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office
• Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners
• Strategic, positive, and energetic, with a fail-fast mindset and a strong work ethic
• Ability to travel up to 30% for tradeshows, partner meetings, and field events

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Stock options
• Bonus/commission
• Equity

Tagged as: Marketo, Pipeline Management, Salesforce