Product Marketing Manager

Role Overview

As a Product Marketing Manager for Workforce Engagement Management at 8×8, you’ll own the end-to-end go-to-market for the WEM category. You’ll drive awareness, adoption, and revenue targets for this strategic segment. You’ll partner directly with Product, Sales, and Customer Success leaders, not just support them.

What You Will Do

Define market requirements, market sizing, and differentiated positioning for WEM. Build and own launch plans, value propositions, competitive narratives, and demo flows for feature releases and campaigns. Drive on-time, on-brand execution across teams.

Why It Might Be a Fit

You’ll own the market narrative for WEM, influence product roadmap decisions through customer and competitive insights, and develop the go-to-market muscle that separates great PMMs from exceptional ones.

Requirements

• 3-6 years of B2B product marketing
• Demonstrated ownership of a feature, product, or segment launch with measurable business results (bookings, ARR growth, product adoption)
• Comfort with both SLG (sales-led growth) and PLG (product-led growth) motions
• Experience in contact center, customer experience, or ERP environments is a plus
• Curiosity about workforce engagement, WEM buyer personas and use cases, operational workflows, and competitive positioning in the market
• Competence in pricing strategy, value proposition design, storytelling, basic financial modeling, and BI dashboards
• Strategic research skills. Customer interviews, competitive analysis, market segmentation, TAM sizing
• Strong communication and influence across functions
• Project and program management skills

Benefits

• Competitive base pay
• Discretionary merit increases
• Bonus
• Stock
• Sales variable compensation incentives
• Reasonable accommodation to individuals with disabilities
• E-Verify program participation
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