Global Content Marketing Specialist

Role Overview

Join ABB’s Digital Business Line as a Global Content Marketing Specialist to help accelerate growth of ABB’s AI-enabled industrial software portfolio. This role is ideal for a creative marketer who combines strong story-telling skills with modern AI-powered content creation capabilities.

What You Will Do

Develop compelling content, videos, campaigns, and sales tools that showcase how ABB’s digital solutions help customers improve performance, increase reliability, optimize energy use, and advance toward autonomous operations.

Why It Might Be a Fit

This position is ideal for a creative marketer who combines strong story-telling skills with modern AI-powered content creation capabilities, and has 5+ years of marketing or content creation experience, preferably within industrial companies.

Requirements

• 5+ years of marketing or content creation experience, preferably within industrial companies
• Ability to use generative AI to enhance productivity and creativity
• Able to express technically complex content in easy-to-understand form
• Storytelling and content strategy development, with strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand positioning.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), video production and editing (Adobe Premiere and Canva), Microsoft Office, CoPilot and Claude, social media
• Knowledge of digital marketing and marketing automation tools (Salesforce and Pardot)
• Collaborative mindset, strong networking skills, and a team-oriented approach.
• Ability to manage several large projects at any given time
• Fluent in English

Benefits

• Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That’s why we welcome people from all backgrounds and experiences.
• Ready to make an impact?
• Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.