Global Segments Digital Marketing Specialist

Role Overview

This position reports to the Marketing Manager and leads strategic marketing efforts across key segments in ABB Electrification Smart Buildings (ELSB) and Smart Power (ELSP) portfolios with a strong emphasis on digital marketing techniques.

What You Will Do

Develop and execute segment-specific marketing plans, drive digital transformation initiatives, and translate technical innovations into customer-centric strategies while collaborating across divisions, sales teams, and business lines to achieve market share growth.

Why It Might Be a Fit

The ideal candidate will have a proven track record of developing successful marketing strategies and campaigns, with strong digital marketing skills and Account-Based Marketing (ABM) experience, as well as excellent interpersonal skills and ability to work collaboratively across teams and divisions.

Requirements

• Bachelor’s degree
• 8+ years of experience in marketing, preferably in industrial/infrastructure B2B environments
• Knowledge of the electrification industry is preferred
• Proven track record of developing successful marketing strategies and campaigns
• Strong digital marketing skills and Account-Based Marketing (ABM) experience
• Strong analytical skills and ability to leverage data for decision-making
• Excellent interpersonal skills, with the ability to work collaboratively across teams and divisions
• Exceptional leadership and communication skills
• Proficiency with marketing tools including SFDC, Pardot, DemandBase, or similar marketing automation platforms

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development