Marketing Specialist – Lead Generation & Agent Relations

Role Overview

The Marketing Specialist will be a key driver behind Lead Generation & Agent Relations, supporting the marketing and sales activities of commercial, industrial, and utility products in the US market. The role will be responsible for setting and profitably achieving key targets, ensuring customer satisfaction, and proactively partnering with the marketing and sales team and key stakeholders.

What You Will Do

The responsibilities of the role include generating demand in the market to create growth in line with strategy, ensuring targets such as margins, cash flow, and Net Promoter Score are achieved, and building and maintaining relationships with customers to ensure satisfaction.

Why It Might Be a Fit

The ideal candidate will have 8 years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications, and a solution-focused approach with strong written and spoken communication skills.

Requirements

• Bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.)
• 8 years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications
• Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
• Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
• A solution-focused approach and strong written and spoken communication skills

Benefits

• Health, Life & Disability
• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Paid Parental Leave
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program
• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)
• Time off