Product Marketing Specialist – HV and MV relay, SCADA and RTU

Role Overview

As a Product Marketing Specialist, you will implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. You will support Sales organization in driving sales and services for respective products and showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

What You Will Do

You will implement marketing activities, achieve product marketing targets and budgets, focus on achievement of orders, and drive continuous improvement in the Net Promoter Score (NPS).

Why It Might Be a Fit

You will lead specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards.

Requirements

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market
• Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
• Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards.

Benefits

• Flexible working hours
• Hybrid work options
• Strong focus on work-life integration and Wellbeing support for employees and their families
• Welfare plan with a wide range of personalized services
• Canteen or meal vouchers provided