Product Marketing Specialist

Role Overview

The Product Marketing Specialist will play a key role in driving the growth and market success of ABB’s Smart Buildings portfolio. The role will execute product marketing strategies, develop business plans, analyze market trends, and enable sales teams with the insights, tools, and training needed to accelerate growth.

What You Will Do

Executing product marketing strategies, developing business plans, analyzing market trends, and enabling sales teams with insights, tools, and training.

Why It Might Be a Fit

The role requires strong knowledge of low-voltage electrical products, building electrification solutions, smart building technologies, energy management systems, and experience in developing marketing plans, conducting market analysis, forecasting demand, and driving product or business growth initiatives.

Requirements

• Bachelor’s degree in Electrical Engineering, or prior electrification related experience.
• Min. of 2 to 5 years of experience in product marketing, product management, technical sales, business development, or marketing within the electrical, smart buildings, building technologies, or automation industries.
• Strong knowledge of low-voltage electrical products, building electrification solutions, smart building technologies, energy management systems, or similar ABB and competitor product portfolios.
• Experience in developing marketing plans, conducting market analysis, forecasting demand, and driving product or business growth initiatives.
• Strong analytical and commercial acumen with the ability to translate customer and market insights into actionable business strategies.
• Excellent communication, presentation, and stakeholder management skills, with experience delivering product training and supporting sales teams.
• Demonstrated commitment to customer satisfaction, collaboration, integrity, compliance, and continuous improvement in a fast-paced business environment.

Benefits

• Opportunity to contribute to the growth of ABB’s Smart Buildings business and help shape the future of sustainable and intelligent building technologies.
• Exposure to product strategy, market intelligence, sales enablement, customer engagement, and business development activities within a global technology leader.
• A collaborative and innovative environment that supports continuous learning, professional development, and long-term career growth.