Product Marketing Specialist – Switchboards

Role Overview

You will drive the growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. You will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to improve market share, customer experience, and commercial performance.

What You Will Do

Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience. Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes.

Why It Might Be a Fit

You will have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. You will be part of a team that supports each other, collaborates, and never stops learning.

Requirements

  • Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field
  • Minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales
  • Understanding of the US construction and industrial electrical market
  • Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools
  • Strong analytical and business-case development skills
  • Demonstrated ability to influence and coordinate cross-functional teams
  • Ability to travel up to 30%
  • Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools

Benefits

  • Health, Life & Disability
  • Choice between two medical plan options
  • Choice between two dental plan options
  • Vision benefit
  • Company paid life insurance
  • Company paid AD&D
  • Voluntary life and AD&D
  • Short Term Disability
  • Long Term Disability
  • Supplemental benefits
  • Paid Parental Leave
  • Employee Assistance Program
  • Health Advocate support resources
  • Employee discount program
  • 401k Savings Plan with Company Contributions
  • Employee Stock Acquisition Plan (ESAP)
  • 11 paid holidays
  • Vacation under a permissive time away policy

To apply for this job please visit abb.wd3.myworkdayjobs.com.


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