Associate Marketing Director – Ensure (Upstream)

Role Overview

The Associate Marketing Director will be responsible for driving brand growth for Ensure across the Asia Pacific region, working closely with in-country marketing teams, medical/scientific affairs, and HCP-facing commercial teams.

What You Will Do

The role involves conducting market scoping and landscape analysis, designing and commissioning consumer and market research, leading brand restaging projects, developing the annual regional marketing plan, and building and executing HCP engagement strategies.

Why It Might Be a Fit

The ideal candidate will have 10-15 years of experience in marketing or strategic marketing roles, with a strong background in both upstream brand strategy and downstream campaign execution, and experience within the healthcare, nutrition, pharmaceutical, or FMCG industry.

Requirements

• Bachelor’s degree in Business or Marketing (Master’s degree or MBA preferred)
• 10-15 years of experience in marketing or strategic marketing roles
• Experience within the healthcare, nutrition, pharmaceutical, or FMCG industry
• Demonstrated experience leading market research, market scoping, and brand restaging projects
• Experience launching products in Asia Pacific
• Strong stakeholder management skills
• Experience implementing best-in-class HCP events
• Excellent project management skills
• Strategic thinking with the ability to translate market insights and research into clear brand strategy
• Strong execution excellence and hands-on ability to deliver marketing campaigns and HCP engagement programs
• Proven multi-tasking and prioritization capabilities
• Strong analytical and research acumen
• Excellent relationship-building and influencing skills
• Cross-cultural agility and ability to adapt communication and marketing approaches

Tagged as: Project Management