Role Overview
The Digital Marketing & Customer Engagement Manager will lead digital marketing strategy, omnichannel engagement, and product digital evolution, transforming business objectives into relevant, personalized, and measurable experiences for patients, healthcare professionals, and customers.
What You Will Do
Responsibilities include defining and executing digital marketing strategy, leading end-to-end digital projects, managing digital campaigns, and driving initiatives to improve adoption, satisfaction, and loyalty of users.
Why It Might Be a Fit
The ideal candidate will have experience leading high-impact digital projects and platforms, managing agencies and technology providers, and driving innovation, automation, and digital transformation opportunities.
Requirements
- Degree in fields such as Commercial Engineering, Industrial Civil Engineering, Marketing Engineering, Information Technology, or related field.
- Desirable specialization or postgraduate degree in Digital Marketing, Product Management, Customer Experience, or Digital Transformation.
- Minimum 5 years of experience in digital marketing, customer engagement, product digital, or digital transformation.
- Experience leading high-impact digital projects and platforms.
- Experience in managing agencies and technology providers.
- Desirable experience in the pharmaceutical industry, healthcare, or mass consumption.
- Advanced English.
To apply for this job please visit abbott.wd5.myworkdayjobs.com.
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