Role Overview
Leads and directs consumer marketing activities to build up brand positioning, responsible for developing and managing marketing strategies and programs to achieve commercialization, profit margin, and business plan objectives.
What You Will Do
Develop long-term and strategic direction, lead the design and activation of fully integrated 360° marketing campaigns, champion Word of Mouth, build relationships with sales and channel teams, lead product innovation, manage budgets and reports, and develop marketing consumer journey.
Why It Might Be a Fit
Requires a minimum of 8 years of experience in marketing, preferably in the MNC FMCG industry, with a proven track record of success in brand management, 360 campaign deployment, and media strategy.
Requirements
- Minimum 8 years of experience in marketing
- Related marketing experience in MNC FMCG industry, Nutrition or Mom & Baby industry
- At least 1-2 years at the same position
- Bachelor’s degree in Marketing or Business
- Project management skills
- Business acumen
- Commercial acumen
- Strategic & creative thinking
- Self-driven team player
- Solution-driven
- Interpersonal skills
- Agility & adaptability to change
- Good command of English
To apply for this job please visit abbott.wd5.myworkdayjobs.com.
Follow us on social media