Local Marketing Manager

The Local Marketing Manager will lead the comprehension of patient experience insights and develop patient-centric strategies, including Close Loop Marketing engagement and customization, within AbbVie’s business code of conduct, policies, and applicable laws and regulations.

Requirements

• Collaborate with Brand Team and In-Field Team members
• Facilitate cross-stakeholder discussions
• Synthesize insights to identify target segments and brand positioning
• Develop Patient Journey
• Secure input from cross-stakeholder viewpoints
• Propose strategic objectives for the Brand Team review
• Challenge and critique Brand Team strategies
• Guide the design and implementation of marketing activities
• Develop marketing inputs to Strategic Brand Plan
• Forecast and monitor brand KPIs

Benefits

• Equal employment opportunities
• Commitment to ethical business practices
• Promotion of innovation
• Changing lives
• Service to the community