Marketing Automation Senior Specialist – HCP

Role Overview

The Marketing Automation Senior Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Healthcare Professional (HCP) 1:1 marketing programs.

What You Will Do

Build, QC, and execute high-complexity brand omnichannel programs, ensure high-quality implementation, and lead and manage assigned team members.

Why It Might Be a Fit

The role requires strong analytical and problem-solving skills, ability to think strategically, and experience in database marketing, CRM, email, digital, and 1:1 marketing concepts and best practices.

Requirements

• Bachelor’s degree in Business, Marketing, or equivalent experience.
• 5–8 years of experience in database marketing, CRM, email, digital, direct mail, marketing automation, or 1:1 marketing.
• Minimum of 5 years of hands-on experience creating campaigns in enterprise-level marketing automation platforms.
• Strong Adobe Marketo Engage experience is preferred; experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar platforms is also valued.
• Demonstrated people-management experience, including coaching, performance management, development planning, workload allocation, and onboarding.
• Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
• Ability to work independently, lead through ambiguity, and make sound decisions with limited day-to-day supervision.
• Demonstrated ability to lead and manage multiple projects and team priorities simultaneously in a fast-paced, dynamic environment, assign priorities, balance capacity, and meet delivery dates.
• Strong client service, stakeholder management, and project leadership skills; must be able to communicate effectively with both business and technical individuals.
• Knowledge of database marketing, CRM, journey orchestration, audience segmentation, personalization, email, digital, and 1:1 marketing concepts and best practices.
• Strong analytical and problem-solving skills, including the ability to identify root cause and apply learnings.
• Proficiency with Microsoft Excel, SQL, and HTML/CSS.
• Experience with Adobe products preferred.
• Excellent written, verbal, interpersonal, and coaching skills.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs