Marketing Director – Area Accounts

Role Overview

The Marketing Director – Area Accounts will lead the Area market access marketing strategy and resource development, ensuring Area Access and Account performance goals are met or exceeded. They will provide day-to-day coaching, performance management, and strategic direction for Area Marketers to enhance strategic success, develop and implement pull-through initiatives, and foster robust internal and external stakeholder partnerships.

What You Will Do

The responsibilities include leading Area Market Access Success, managing Area Access Associate Marketing team, strategic Area Planning/Cross-Functional Collaboration, Customer & Stakeholder Expertise, Analytics & Decision-Making, Continuous Improvement, Performance Accountability, Area-Level Marketing Execution, Cross-Brand & Multi-Customer Expertise, and Ongoing Optimization.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of multiple brands, diverse customer types, and sub-regional variations to drive effective targeting and resource allocation. They will maintain strong analytical skills and familiarity with business intelligence tools to develop strategies and make strategic decision-making. The candidate will also have experience collaborating with cross-functional teams to adapt broader brand Payer or BU strategies into localized market initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Demonstrated ability (5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
• Demonstrated ability to lead
• >7 years Marketing management experience, ideally experience supporting C-suite account management preferred
• >3 years Account management experience
• >3 years of Market Access Experience
• >12 total combined years of health care industry experience
• Proven management experience leading teams or managing direct reports in a complex, matrixed environment
• Experience collaborating with cross-functional teams to adapt broader brand Payer or BU strategies into localized market initiatives.
• Experience developing local, data-driven strategies based on pharmaceutical market access frameworks
• Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs

Tagged as: Data Analysis