Marketing Manager, Brand Strategy & Omnichannel Marketing, Neuroscience

Role Overview

The Marketing Manager will lead the development and execution of AQUIPTA brand strategy and omnichannel marketing plan in China, building a differentiated and sustainable brand across HCP, consumer, and digital touchpoints.

What You Will Do

Key responsibilities include leading brand strategy and brand building, omnichannel and consumer marketing, launch excellence and integrated execution, cross-functional and global collaboration, and team leadership and capability building.

Why It Might Be a Fit

The ideal candidate will have a minimum of 8 years of relevant experience in the pharmaceutical, healthcare, or related industry, with a strong understanding of brand positioning, consumer insight, and omnichannel strategy.

Requirements

• Bachelor’s degree or above in Marketing, Business, Medicine, Pharmacy, Life Sciences or a related discipline
• MBA or other advanced business qualifications are preferred
• Minimum 8 years of relevant experience in the pharmaceutical, healthcare, consumer health or related industry
• Minimum 5 years of experience in brand management, product marketing or integrated marketing
• Demonstrated experience in developing brand strategy and annual brand plans
• Proven experience in omnichannel marketing, digital engagement or consumer marketing
• Experience in new product launch and post-launch brand building
• Experience working with global or regional teams in a multinational environment
• People management or significant project leadership experience is preferred
• Experience in neuroscience, migraine, specialty care or innovative medicines is preferred but not mandatory

Benefits

• Competitive salary
• Opportunities for professional growth and development