Marketing Manager – Skinvive

Role Overview

The Marketing Manager will develop and execute the Skinvive brand strategy, annual brand plan, and portfolio positioning to build differentiated brand equity and sustainable growth in the medical aesthetics market. The role involves leading B2B2C campaign planning, building business conversion models, designing clinic operation toolkits, and identifying consumer insights.

What You Will Do

The Marketing Manager will create integrated initiatives that connect HCP/clinic engagement, consumer education, consultation conversion, and treatment adoption. They will also design and implement clinic operation toolkits, project consultation scripts, training materials, digital touch points, and performance dashboards.

Why It Might Be a Fit

The ideal candidate will have strong strategic thinking, the ability to translate brand ambition into clear business priorities, and experience in brand strategy, campaign planning, digital/social activation, consumer conversion, or business transformation projects.

Requirements

• Bachelor degree or above in marketing, business, medical science, pharmacy, life sciences, or related fields
• 8+ years of marketing experience, preferably in medical aesthetics, healthcare, dermatology, consumer healthcare, beauty, or premium consumer brands
• Proven experience in brand strategy, campaign planning, digital/social activation, consumer conversion, or business transformation projects
• Experience working with clinic, chain institution, key account, or clinic operation models is highly preferred
• Strong strategic thinking with the ability to translate brand ambition into clear business priorities, campaign architecture, and executable growth plans
• Solid understanding of B2B2C conversion logic, including HCP/institution engagement, clinic operation improvement, consumer education, lead generation, consultation conversion, and repurchase/retention
• Strong 0-to-1 project leadership capability, able to define ambiguous business opportunities, build project frameworks, coordinate resources, pilot new models, and drive implementation from concept to scale
• Excellent cross-functional communication and stakeholder management skills, with the ability to influence sales, medical, training, agencies, key accounts, regional teams, and compliance partners
• Strong analytical capability, commercial acumen, and data-driven mindset, able to monitor campaign results, funnel performance, customer behavior, and ROI to continuously optimize business outcomes
• High ownership, agility, and problem-solving capability, with the ability to manage multiple priorities in a fast-changing business environment
• Good written and verbal English communication skills

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Flexible work arrangements