Role Overview
The Senior Campaign Manager will shape and deliver a modern account-based marketing programme for strategic firms, key buying groups, and high-value growth opportunities in the UK. Working closely with Strategic Accounts, Sales, Product Marketing, Content, Events, and Marketing Operations, the Senior Campaign Manager will create 1:1 and 1:few programmes that use account insight, buying committee mapping, personalised content, and coordinated sales activation.
What You Will Do
The Senior Campaign Manager will own the annual roadmap and end-to-end delivery of account-based marketing programmes for strategic target accounts and priority growth opportunities. They will develop 1:1 and 1:few campaigns using account insight, stakeholder, and buying committee mapping, personalisation, and coordinated sales engagement.
Why It Might Be a Fit
The Senior Campaign Manager will champion ABM best practice and embed data-driven targeting, personalisation, and strong sales alignment across platform marketing. They will have a deep understanding of consolidators, networks, or private equity businesses in the UK advice market and experience in account-based marketing, strategic account marketing, demand generation, or business-to-business growth marketing.
Requirements
- Deep understanding of consolidators, networks, or private equity businesses in the UK advice market
- Strong experience in account-based marketing, strategic account marketing, demand generation, or business-to-business growth marketing
- Experience developing personalised campaigns for specific accounts, segments, or buying groups
- Strong commercial mindset and a clear understanding of how marketing supports account growth, opportunity creation, and revenue outcomes
Benefits
- 40 days’ annual leave
- 16% employer pension contribution
- Discretionary performance-based bonus (where applicable)
- Private healthcare
- Gym discounts
- Season ticket loans
- Access to an employee discount portal
To apply for this job please visit abrdn.wd3.myworkdayjobs.com.
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