Digital Marketing Specialist

Role Overview

Join the Digital Marketing team as a Digital Marketing Specialist, where you’ll play a key role in driving customer engagement, retention, and growth across a portfolio of leading brands within the ABN Group.

What You Will Do

Develop and deliver innovative email marketing campaigns and omni-channel customer journeys that enhance the customer experience and maximise lifetime value.

Why It Might Be a Fit

We are looking for a passionate and customer-focused marketing professional with a strong understanding of digital marketing, customer engagement, and lifecycle communications.

Requirements

• Relevant tertiary qualification in Marketing, Communications, Public Relations or a related field.
• Demonstrated experience delivering CRM, email marketing, and customer journey campaigns using Salesforce Marketing Cloud or similar platforms.
• Strong understanding of digital marketing technologies, analytics tools, and using customer data to drive engagement and campaign performance.
• Excellent stakeholder management skills, with the ability to build strong relationships and collaborate across multiple brands and teams.
• Sound knowledge of digital marketing compliance requirements, including SPAM, privacy, and data legislation; experience with graphic design or web design tools is advantageous.

Benefits

• In-house discounts
• Career growth
• Wellness focus
• Health coverage
• Flexibility
• Parental leave