Marketing Automation Manager

Role Overview

We are seeking an experienced Marketing Automation Manager to lead the strategy, execution, optimization, governance, and ongoing development of our marketing automation function. The ideal candidate is a strategic and hands-on marketing automation operator who can balance big-picture thinking with executional excellence.

What You Will Do

The Marketing Automation Manager will oversee marketing automation operations, campaign execution, lead lifecycle management, lead scoring, segmentation, database management, martech integrations, attribution, reporting, and operational governance.

Why It Might Be a Fit

The ideal candidate should have a strong understanding of marketing automation architecture and best practices, demonstrate exceptional attention to detail, proactively identify operational gaps, and take ownership of driving solutions from strategy through implementation.

Requirements

• 5+ years of marketing operations or marketing automation experience in a B2B environment
• Deep expertise in Marketo program architecture
• Proven experience designing and managing lead scoring, lead lifecycle, routing, and MQL processes
• Strong working knowledge of Salesforce
• Solid understanding of campaign attribution and campaign influence models
• Demonstrated ability to troubleshoot complex automation, sync, and data issues independently
• Experience implementing and maintaining martech integrations
• Strong data management skills
• Rigorous attention to detail and a disciplined QA approach
• Ability to translate business requirements into scalable technical solutions
• Clear, concise written and verbal communication
• Strong project management skills

Benefits

• Competitive salary