Product Go To Market Analyst

Role Overview

In this role, you help move new product capabilities from development into confident business adoption. Your work connects Product, Quality Assurance, and Business Operations so stakeholders understand what is launching, why it matters to customers, and how teams can be ready to use it.

What You Will Do

You will lead go-to-market readiness planning and execution, align features with customer value and business objectives, and coordinate preparation across operational and customer-facing teams.

Why It Might Be a Fit

You will work across the launch lifecycle, monitor adoption and launch effectiveness, identify barriers and enhancement opportunities, and recommend improvements that strengthen future launch and enablement practices.

Requirements

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience
• 3+ years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role
• Experience leading cross-functional product launches in an Agile environment
• Strong understanding of the software development lifecycle and Agile methodologies
• Exceptional communication, presentation, and stakeholder management skills
• Demonstrated ability to translate technical capabilities into business value
• Background developing business process documentation, enablement materials, and operational playbooks
• Strong analytical and problem-solving skills with a customer-first mindset
• Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization, preferred
• Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams, preferred