Role Overview
The Manager, Digital Marketing, B2B Events will drive audience growth and commercial performance across ACAMS’ global portfolio of live and virtual events. The role requires owning event marketing from strategy through hands-on execution, developing and delivering multi-channel campaigns that reach new audiences, increase registrations, and drive revenue.
What You Will Do
The responsibilities include developing audience segmentation, targeting, and messaging, building and launching integrated campaigns across email, web, paid media, content, and partnerships, and turning event content, speakers, and industry trends into compelling propositions for target audiences.
Why It Might Be a Fit
The ideal candidate will be able to think strategically while remaining highly executional, identify opportunities, make recommendations, and roll up their sleeves to deliver them. They will also be comfortable using AI and emerging marketing tools to improve how they work.
Requirements
- 5+ years of marketing experience
- significant hands-on experience marketing B2B events, conferences, or professional audiences
- demonstrable experience building and executing digital campaigns that drive audience acquisition, conversion, and commercial outcomes
- strong understanding of the full B2B event marketing funnel
- hands-on experience across email, web, paid media, content, CRM, and marketing automation platforms such as Salesforce, Eloqua, or equivalent
- excellent written communication, stakeholder management, and organizational skills
- native-level English is required; fluent Spanish is a plus
To apply for this job please visit jobs.dayforcehcm.com.
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