Brand Marketing Coordinator

Role Overview

Hype DC is looking for a Brand Marketing Coordinator to join the team, with a focus on organic social, content creation and campaign execution. The role will involve planning, scheduling and publishing weekly organic social content across Instagram and TikTok, creating content that taps into sneaker culture, current trends and new product releases, and working with Buying and Planning to keep social content aligned with launches, exclusives and campaign priorities.

What You Will Do

Key responsibilities include planning, scheduling and publishing weekly organic social content, creating content that taps into sneaker culture, current trends and new product releases, working with Buying and Planning to keep social content aligned with launches, exclusives and campaign priorities, monitoring social performance, engagement and follower growth to identify opportunities, and assisting with campaign shoots, content production, influencer partnerships and product seeding.

Why It Might Be a Fit

We are looking for someone with 1–2 years’ experience in marketing, social media, content creation or retail, or a strong entry-level portfolio, a good understanding of Instagram and TikTok, including the content and trends shaping sneaker and fashion culture, and strong organisation, attention to detail and the ability to manage multiple priorities.

Requirements

• 1–2 years’ experience in marketing, social media, content creation or retail
• Good understanding of Instagram and TikTok
• Confidence creating lo-fi, platform-native content, particularly for TikTok
• Strong organisation, attention to detail and the ability to manage multiple priorities
• Proactive approach, good communication skills and a willingness to get involved