Head of Marketing and Digital – Lacoste

Role Overview

The Head of Marketing & Digital will lead the marketing and digital strategy for Lacoste across Australia and New Zealand, driving brand growth, customer engagement, and commercial success.

What You Will Do

Key responsibilities include leading and executing the Lacoste marketing and digital strategy, partnering with global and regional brand teams, driving brand awareness, and leading the commercial performance of the Lacoste online store.

Why It Might Be a Fit

The successful candidate will have proven experience in a Head of Marketing or similar role, with a strong understanding of brand positioning and consumer engagement, and experience developing and executing successful marketing strategies.

Requirements

• Proven experience in a Head of Marketing, Head of Digital or similar senior leadership role within retail, fashion, lifestyle or a consumer-focused industry
• Experience working with global premium, lifestyle or performance brands
• Demonstrated experience developing and executing successful marketing strategies across brand, digital, social, PR and CRM
• Strong eCommerce trading experience with a proven ability to drive online sales, conversion, margin and profitability
• Excellent commercial acumen with experience managing marketing budgets, forecasting and performance reporting
• Strong understanding of digital marketing, customer acquisition, retention and website optimisation
• Proven experience leading, coaching and developing high-performing teams
• Exceptional communication and stakeholder management skills
• A creative, strategic and analytical mindset
• Strong organisational skills
• Experience with Google Analytics, Microsoft Office and eCommerce platforms

Benefits

• 40% off Accent Group brands including Hype DC, Skechers, HOKA, Platypus and more!
• Opportunity to lead marketing and digital strategy for an iconic global lifestyle brand
• Work alongside a passionate, supportive and collaborative team
• Opportunity to make a genuine impact on brand positioning, digital growth and commercial performance
• Genuine career development and progression opportunities

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