CRM Marketing Senior Analyst

Role Overview

We are seeking a CRM Marketing Analyst to support the analysis, design, and delivery of customer-focused CRM programmes and AI-enabled solutions. The role involves understanding customer journeys, processes, data, and marketing technology landscape, and identifying how CRM, automation, and AI can enable more relevant, efficient, and connected customer engagement.

What You Will Do

The role involves gathering and analysing requirements, assessing current-state capabilities, identifying operational and technology gaps, and translating findings into clear journey maps, service blueprints, recommendations, and delivery requirements.

Why It Might Be a Fit

We are looking for a structured, curious, and collaborative analyst who enjoys learning and turning complex information into clear findings and practical recommendations.

Requirements

• More than 2 years experience working as a business analyst, CRM analyst, customer experience analyst, or consultant within a digital, marketing, technology, or professional services environment.
• Foundational understanding of CRM, customer journeys, customer data, segmentation, personalisation, marketing automation, and how technology and AI can support connected customer experiences.
• Comfortable engaging with different stakeholders, gathering information, asking thoughtful questions, and contributing to workshops.
• Experience of CRM and marketing technology platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, Braze, or Microsoft Dynamics is helpful.

Tagged as: HubSpot, Microsoft Dynamics, Salesforce