Marketing Automation Manager

Role Overview

The Marketing Automation Manager will be responsible for planning, designing, and executing large-scale marketing automation programs across multiple channels. The role will involve conducting vendor assessments, optimizing campaign engines, and driving business development efforts in the marketing automation space.

What You Will Do

The Marketing Automation Manager will plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web. They will design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of marketing processes, operating models, and marketing technologies. They will have experience in research and analysis, identifying new opportunities, and developing solutions. The candidate will also have the ability to establish and build effective working relationships and experience in shaping and driving engagements and leading teams independently.

Requirements

• Proficiency in Digital Marketing, Marketing Strategies, Campaign Management, Adobe Campaign, Braze, and Salesforce Marketing Cloud.
• Strong understanding of marketing processes, operating models, and marketing technologies.
• Experience in research and analysis, identifying new opportunities, and developing solutions.
• Ability to establish and build effective working relationships.
• Experience in shaping and driving engagements and leading teams independently.
• Proficient in strategy and roadmap development for MarTech platforms like Adobe Experience Cloud and AdTech platforms.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• 401(k) or other retirement plan
• Paid time off (vacation, sick leave, etc.)
• Paid holidays
• Flexible work arrangements (telecommuting, flexible hours, etc.)
• Professional development opportunities
• Employee assistance program (EAP)
• Wellness programs (fitness classes, health coaching, etc.)
• Employee recognition and reward programs
• Stock options or equity participation
• Bonus or commission structure
• Performance-based bonuses
• Profit-sharing plan
• Retirement plan matching
• Health savings account (HSA) or flexible spending account (FSA)
• Dependent care reimbursement account (DCRA)
• Employee discount program
• Free or discounted products/services
• On-site amenities (gym, cafeteria, etc.)
• Commuter benefits (public transportation, parking reimbursement, etc.)
• Child care or dependent care assistance
• Parental leave or family leave
• Adoption assistance
• Mental health support
• Employee assistance program (EAP)
• Employee recognition and reward programs
• Professional development opportunities
• Wellness programs (fitness classes, health coaching, etc.)
• Employee discount program
• Free or discounted products/services
• On-site amenities (gym, cafeteria, etc.)
• Commuter benefits (public transportation, parking reimbursement, etc.)
• Child care or dependent care assistance
• Parental leave or family leave
• Adoption assistance
• Mental health support