Head of Demand Generation

Role Overview

Join accessiBe’s Marketing department as a Head of Demand Generation on a fixed-term basis (approx. 6 months) to lead user acquisition and manage a monthly paid UA budget of over $250K across all channels.

What You Will Do

Hire, train, and manage a team of media experts, manage a budget of over $250K/month in paid advertising, define audiences and build dedicated campaigns, and lead ongoing experimentation across the funnel.

Why It Might Be a Fit

A sharp experimentation mindset and the ability to operate at every altitude, from strategy to hands-on execution, are essential. You’ll drive incremental growth against a flat budget and take direct ownership of external agency and vendor relationships.

Requirements

• 7+ years of experience in performance/growth marketing
• 2+ years of experience hiring, managing, and developing a team of PPC/media buying professionals
• Deep hands-on expertise in campaign strategy, audience targeting, and creative testing across multiple platforms and funnel stages
• Strong analytical skills, with experience implementing and working within attribution and measurement frameworks
• Experience partnering cross-functionally with Product Marketing, Creative, Sales, Rev-ops and broader Marketing teams
• A data-driven, hands-on approach — comfortable both setting strategy and staying close to day-to-day execution and optimization
• Experience managing and holding agencies/vendors accountable
• Proven ability to drive incremental growth in a flat/constrained budget environment through testing and optimization rather than spend
• A resourceful, ‘no job too big or small’ mentality — equally comfortable setting strategy and getting hands-on with execution, reporting, and troubleshooting.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship available
• Relocation assistance

Tagged as: Data Analysis