Head of Demand Generation

Role Overview

Accuris is seeking a strategic, analytical, and hands-on Head of Demand Generation to build a predictable, scalable pipeline engine across our Engineering Intelligence and Supply Chain Intelligence portfolios.

What You Will Do

The Head of Demand Generation will own the global demand generation strategy, develop and lead Accuris’s global demand generation strategy, aligned with annual revenue targets, priority markets, product launches, and customer expansion objectives.

Why It Might Be a Fit

Success will be measured by qualified pipeline and revenue contribution – not activity or lead volume alone. The right person can translate growth objectives into executable programs, develop a clear point of view about where to invest, and remain close enough to execution to improve campaigns in real time.

Requirements

• 10+ years of B2B marketing experience
• Significant leadership responsibility for demand generation, growth marketing, integrated campaigns, or account-based marketing
• Demonstrated record of building qualified pipeline and contributing to revenue in an enterprise software, data, information services, or technology business
• Experience marketing complex solutions to large organizations with long sales cycles, multiple products, and multi-person buying committees
• Strong command of full-funnel demand generation, including acquisition, nurture, ABM, conversion, pipeline acceleration, and customer expansion
• Experience partnering closely with enterprise sales teams and Revenue Operations against shared pipeline objectives
• Ability to move comfortably between strategy, team leadership, performance analysis, and hands-on program development
• Fluency applying AI tools to accelerate campaign development, audience research, content activation, personalization, testing, and performance analysis
• Strong analytical and financial judgment, including experience managing budgets, forecasting contribution, and reallocating investment based on results
• Experience with modern CRM, marketing automation, attribution, intent, ABM, analytics, webinar, and digital advertising platforms
• Clear, persuasive communication skills and the ability to create alignment across functions and levels
• Customer-centered mindset and the intellectual curiosity to understand technical products, specialized markets, and engineering audiences

Benefits

• Annual incentive plan
• Comprehensive benefits
• Base salary range of $180,000 to $210,000