Performance Marketing Manager

Role Overview

The Performance Marketing Manager will be responsible for planning, executing, optimizing and scaling paid media campaigns across Meta (Facebook and Instagram) and Google Ads.

What You Will Do

Develop and execute comprehensive performance marketing strategies across Meta Ads and Google Ads to achieve business revenue and customer acquisition targets.

Why It Might Be a Fit

The candidate should have hands-on experience in D2C, e-commerce or consumer brands, with a strong understanding of the full customer acquisition funnel and performance metrics such as ROAS, CAC, CPA, CTR and conversion rate.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 4–6 years of relevant experience in performance marketing, preferably within D2C, e-commerce, FMCG, nutrition, wellness, beauty or lifestyle brands.
• Proven hands-on experience managing Meta Ads and Google Ads campaigns with significant media budgets.
• Strong understanding of campaign structures, bidding strategies, audience targeting, conversion tracking and attribution.
• Demonstrated experience in scaling campaigns while maintaining acquisition efficiency.
• Proficiency in GA4, Google Tag Manager, Meta Ads Manager and Google Merchant Center.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
• Experience working with creative teams to develop and test performance-led ad creatives.
• Excellent communication, presentation and stakeholder management skills.
• Strong ownership mindset, attention to detail and ability to work in a fast-paced, high-growth environment.

Benefits

• Benefits package

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