Manager – Marketing Data Insights

Role Overview

The Marketing Data & Insights Manager will unify marketing data from across the funnel and turn it into commercially actionable insight for aCommerce’s clients and internal teams across Southeast Asia.

What You Will Do

Unify and consolidate marketing data from upper-, mid-, and lower-funnel sources into a single, reliable view that supports commercial decision-making, and turn marketing data into insight that drives commercial decisions.

Why It Might Be a Fit

A successful candidate will be highly analytical and commercially minded, with a deep understanding of the consumer decision-making journey, how ecommerce platforms across Southeast Asia operate and generate marketing-driven GMV, and how to translate that data into strategy, go-to-market plans, and tangible KPIs.

Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field
• 3+ years of experience in marketing data analytics, ecommerce, or digital marketing
• Strong hands-on analytical skills (Excel, SQL, and/or Python; familiarity with BI tools such as Power BI, Tableau, or Looker Studio)
• Strong understanding of the full marketing funnel (upper, mid, and lower) and how each stage maps to the consumer decision-making journey
• Proven experience working with ecommerce platform data across Southeast Asia (e.g., Lazada, Shopee, TikTok Shop), including user journey mapping and marketing-driven GMV analysis
• Demonstrated ability to turn marketing data into commercial insight, strategy, and go-to-market plans
• Experience partnering with Business Development teams to build marketing-led proposals that support new business
• Working knowledge of digital shelf, planogram, and cross-merchandising principles as they apply to commercial strategy
• Strong analytical and strategic thinking skills, with the ability to define actionable KPIs and growth recommendations
• Strong interpersonal, communication, and stakeholder management skills to work cross-functionally and across regional markets
• Business fluency in English