Data Analyst II

Role Overview

Acorns is seeking a Data Analyst II for Marketing Analytics to act as an experimentation lead and strategic partner for Marketing. In this role, you will drive Acorns’ marketing measurement roadmap—spanning experimentation, forecasting, and incrementality testing—partnering with Marketing leaders during planning to define what gets tested, in what order, and with what success criteria.

What You Will Do

Drive the Marketing Measurement Roadmap, Drive Geo Holdout & Incrementality Testing End-to-End, Collaborate with Data Science, Champion Statistical & Experimentation Rigor, Build & Maintain Marketing Forecasts, Uncover Proactive Insights, Scale Capabilities with AI & Automation, Provide Technical Leadership & Mentorship.

Why It Might Be a Fit

5+ years of experience in marketing analytics, media measurement, or a related field, with a proven track record of driving strategic marketing decisions.

Requirements

• hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies
• experience building marketing forecasting models (e.g., spend/response, MMM, or channel-level forecasting)
• deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and statistical power analysis, applied to marketing contexts
• advanced proficiency in writing SQL and Python within cloud data environments like Databricks and BigQuery
• hands-on experience with marketing measurement tools and platforms (e.g., MMM/incrementality platforms, ad platform reporting such as Google/Meta, or similar)
• strong intuition for marketing and customer psychology, specifically around how channel and campaign decisions impact acquisition and retention
• high autonomy and project management skill, with a history of driving unstructured, complex analytics projects from discovery through implementation
• demonstrated commitment to formal mentorship and technical leadership, upleveling peers through shared frameworks and best practices
• hunger to deliver game-changing products
• exceptional drive and precision in delivery
• a belief that your work is tied to your life’s mission
• optimistic about the potential of societal change

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events

Tagged as: Data Analysis