Senior Director Marketing Analytics (CPG)

Role Overview

Lead the organization’s analytics strategy across client reporting, retailer insights, business intelligence, measurement, and operational analytics. Partner with executive leadership to translate complex data into actionable insights that drive growth, strengthen client partnerships, improve performance, and inform strategic decisions.

What You Will Do

Lead advanced analytics across marketing effectiveness, attribution, incrementality, ROI, forecasting, and performance optimization. Oversee enterprise reporting, dashboards, BI platforms, data governance, and analytics solutions.

Why It Might Be a Fit

Collaborate across Sales, Finance, Operations, Client Services, and Technology. Lead, coach, and develop a high-performing analytics team.

Requirements

• Lead the Marketing Analytics function, including client reporting, retailer insights, business intelligence, measurement, and operational analytics.
• Develop and execute the analytics strategy and roadmap to support business growth, client retention, and operational performance.
• Partner with executive leadership to deliver data-driven insights and recommendations that influence business strategy.
• Lead advanced analytics across marketing effectiveness, attribution, incrementality, ROI, forecasting, and performance optimization.
• Oversee enterprise reporting, dashboards, BI platforms, data governance, and analytics solutions.
• Leverage retailer, syndicated, CRM, and enterprise data to identify trends, opportunities, and business drivers.
• Translate complex analytics into compelling executive-level presentations and actionable business stories.
• Collaborate across Sales, Finance, Operations, Client Services, and Technology.
• Lead, coach, and develop a high-performing analytics team.